Even in the very best times, it’s challenging to balance bold creativity with sustained business impact. But that’s exactly what’s required to drive true marketing effectiveness. If creativity isn’t effective, it’s a short-term blip on the brand radar. If effective work isn’t creative, it’s a short-term solve for momentary, incremental gain. When creativity is effective and effective work is creative, it can make a monumental impact on businesses, people and even the world. That's the reason why we're making it the topic of the 7th edition of the Digital Brunch.